Analytics & Growth
Performance Analysis
An e‑commerce brand wanted to understand why conversion varied by segment and channel and where to invest in funnel improvements.
Deep dives into funnels, retention, and revenue drivers.
Sample metrics
Trend
They had traffic and revenue but didn’t know which segments or touchpoints drove the most value or where drop-off was worst. We ran a structured analysis: cohort and segment breakdowns, funnel analysis by traffic source and device, and correlation with product and pricing tests. We delivered a set of findings with clear “so what” and recommended experiments (e.g. checkout simplification, segment-specific landing pages, retargeting tweaks).
They prioritised three initiatives from the analysis; after implementation, overall conversion improved and they’ve since run follow-up analyses to refine segments and tactics.
- ·Clear findings on segments, channels, and drop-off
- ·Three prioritised initiatives implemented with conversion lift
- ·Ongoing use of analysis approach for new experiments