Branding & Identity
Content Planning & Execution for Growth-Focused Service Brand
Project Case Study: Content Planning & Execution for a Growth-Focused Service Brand | Client: Mid-Sized Professional Services Company | Service: Content Planning & Execution (Social Media & Sales Solutions) | Delivered by: Antarita Digital Cloud
We built a 90-day content roadmap for a professional services firm — content pillars, calendar, branded templates, short-form video, sales-aligned execution. 2.5x organic reach, 60% engagement growth, 35% more inbound leads.
The Challenge
The client was active on social media but inconsistent. Some weeks they posted daily. Other weeks, nothing. Visual identity kept changing. Messaging lacked structure. There was no connection between content and sales goals.
They wanted: Higher engagement, consistent brand presence, lead generation from social media, and a system — not random posting. That's where Antarita Digital Cloud stepped in.
Our Strategy: Structured Content with Sales Intent
We built a 90-day content marketing roadmap aligned with business objectives and target audience pain points.
1. Content Positioning & Pillars
We defined four SEO-aligned content pillars:
- •Digital Transformation & CRM Strategy
- •Automation & AI in Business
- •Client Success Stories
- •Founder Thought Leadership
This allowed us to rank for keywords such as: CRM consulting services, marketing automation strategy, AI-powered business solutions, digital growth consulting. Every post had a purpose: educate, build authority, or drive action.
2. Content Calendar Development
We designed a detailed monthly content calendar including:
- •3 LinkedIn authority posts per week
- •2 Instagram educational carousels
- •1 short-form video (Reels / Shorts)
- •1 sales-focused CTA post
- •2 retargeting ad creatives per month
Each piece was mapped to a funnel stage: awareness, consideration, or decision.
3. Creative Asset Production
Antarita Digital Cloud developed:
- •Branded carousel templates (clean, dark, modern aesthetic)
- •Short-form educational videos optimized for engagement
- •Scroll-stopping ad creatives with clear value propositions
- •Visual storytelling frameworks for consistent messaging
Instead of generic posts, we used structured storytelling: Hook → Problem → Insight → Solution → Call to Action. This framework increased watch time and post saves significantly.
4. Execution & Optimization
Content wasn't just scheduled. It was measured. We tracked: Engagement rate, profile visits, lead form submissions, ad click-through rates, sales inquiries generated from social. Based on performance data, we refined headlines, adjusted posting times, and improved CTA clarity.
Results (First 90 Days)
- •2.5x increase in organic reach
- •60% growth in social engagement
- •35% increase in inbound leads
- •Stronger brand consistency across platforms
- •Most importantly, content became a predictable lead driver
Why Antarita Digital Cloud
We don't create content for visibility alone. We design SEO-optimized content strategies, creative systems, and execution frameworks that connect social media directly to business growth. With Antarita Digital Cloud, content becomes structured, scalable, and sales-aligned.
Key Outcomes
- ·2.5x increase in organic reach
- ·60% growth in social engagement
- ·35% increase in inbound leads
- ·Structured content system aligned with sales goals
- ·Content became a predictable lead driver