Campaign Management & Paid Advertising for B2B Growth Brand

The Challenge

The client had strong organic presence but inconsistent paid campaign performance. Their previous Meta Ads and LinkedIn Ads campaigns generated traffic, but not qualified leads. Cost per lead was rising. Sales complained about poor lead quality. They needed a performance-driven paid advertising strategy aligned with revenue goals, not vanity metrics.

Our Paid Media Strategy

At Antarita Digital Cloud, we designed a full-funnel paid advertising system across Meta Ads, LinkedIn Ads, and Google Ads — focused on qualified traffic and measurable conversions.

1. Funnel-Based Campaign Architecture

Instead of running isolated ads, we built a structured performance marketing funnel:

Top of Funnel (Awareness): LinkedIn Sponsored Content targeting decision-makers, Meta Ads with educational creatives, YouTube & Google Display remarketing.

Middle of Funnel (Consideration): Lead magnet campaigns (CRM audit checklist, AI automation guide), retargeting engaged users, lookalike audiences based on CRM data.

Bottom of Funnel (Conversion): High-intent Google Search Ads, LinkedIn Conversation Ads, website retargeting with strong CTAs. This allowed us to capture demand at different stages.

2. Platform Execution

LinkedIn Ads: Targeted by job title, company size, and industry; sponsored content + lead generation forms; optimized for B2B lead quality.

Meta Ads (Facebook & Instagram): Educational carousel ads, video creatives explaining value propositions, advanced audience segmentation.

Google Ads: High-intent search campaigns, conversion-focused landing pages, keyword clusters targeting: CRM consulting services, marketing automation solutions, AI business consulting, digital transformation strategy.

3. Conversion Optimization

Traffic alone doesn't convert. We improved landing pages by: Clear headline positioning, benefit-focused messaging, short lead forms, CRM integration for instant follow-up. All campaigns were integrated with marketing automation workflows for lead scoring and sales routing.

4. Performance Monitoring & Optimization

We tracked: Cost per Lead (CPL), Cost per Acquisition (CPA), Click-through Rate (CTR), Conversion Rate, Return on Ad Spend (ROAS). Weekly optimization included: Creative A/B testing, audience refinement, budget reallocation toward high-performing channels.

Results (First 120 Days)

• 48% reduction in Cost per Lead • 3.2x increase in qualified inbound leads • 27% improvement in landing page conversion rate • Higher sales acceptance rate of marketing leads • Most importantly, paid media became predictable and scalable

Why Antarita Digital Cloud

We don't run ads for impressions. We build data-driven paid advertising systems that connect Meta Ads, LinkedIn Ads, and Google Ads directly to your CRM and sales pipeline. Antarita Digital Cloud transforms paid campaigns into structured growth engines designed for measurable business impact.