Martech & CRM
Marketing Automation
An edtech company wanted to automate nurture sequences, segment-based campaigns, and lead scoring so marketing could scale without proportionally scaling headcount.
Email, lead scoring, and nurture workflows that convert.
They were sending one-off campaigns and manual segments; conversion from lead to trial was low and sales didn’t trust lead quality. We implemented a marketing automation platform: lifecycle stages, lead scoring based on behaviour and profile, and automated flows for welcome, nurture, and re-engagement. We also connected the platform to their CRM so qualified leads were routed to sales with context and activity history.
Within a quarter, lead-to-trial conversion improved and sales acceptance of marketing-sourced leads went up. They’ve since added more flows and segments themselves using the same framework we put in place.
- ·Lead-to-trial conversion improved; higher sales acceptance of MQLs
- ·Automated welcome, nurture, and re-engagement flows
- ·Scoring and routing to CRM with full context