Performance Marketing & Lead Generation for High-Value B2B Brand

The Challenge

The client was investing in digital advertising but lacked visibility into performance. No clear attribution model. Leads coming in, but unclear source quality. Rising cost-per-lead (CPL). Sales questioning marketing ROI. They didn't need more traffic. They needed measurable, predictable lead generation.

Our Performance Marketing Framework

At Antarita Digital Cloud, we built a data-driven performance marketing system designed around tracking, attribution, and conversion optimization.

1. Tracking & Attribution Architecture

Before scaling campaigns, we fixed measurement: Implemented advanced conversion tracking (Meta Pixel, LinkedIn Insight Tag, Google Tag Manager), integrated CRM tracking for closed-loop reporting, built multi-touch attribution model (first-touch, last-touch, assisted conversions), created real-time dashboard for CPL, CPA, and ROAS. Every lead could be traced back to its source and campaign journey.

2. Funnel-Based Lead Generation Strategy

We structured campaigns across: Top Funnel — educational ads targeting keywords like CRM implementation services, marketing automation consulting, AI-driven customer engagement. Middle Funnel — retargeting engaged users with case studies and downloadable guides. Bottom Funnel — high-intent Google Search campaigns and direct consultation ads.

3. A/B Testing & Conversion Optimization

We ran structured A/B tests across: Ad creatives (video vs carousel vs static), headlines and value propositions, landing page layouts, CTA variations, form length optimization. Small changes created measurable improvements. We reduced friction in forms and aligned landing page messaging with ad intent. That alone increased conversion rates significantly.

4. Continuous Optimization & ROI Analysis

Weekly performance reviews focused on: Cost per Lead (CPL), Cost per Acquisition (CPA), Conversion Rate, Lead-to-SQL ratio, Revenue attribution. Budgets were shifted toward high-performing channels. Underperforming creatives were paused fast. Data decided the direction, not assumptions.

Results (First 120 Days)

• 52% reduction in cost-per-lead • 2.8x increase in marketing-qualified leads • 31% improvement in landing page conversion rate • Clear ROI visibility across paid channels • Marketing and sales finally aligned on performance metrics

Why Antarita Digital Cloud

Performance marketing isn't about running ads. It's about building a measurable growth engine powered by tracking, attribution models, A/B testing, and ROI-driven optimization. At Antarita Digital Cloud, we connect performance marketing directly to your CRM and revenue goals — turning data into predictable lead generation and scalable business growth.