Martech & CRM
System Integrations
A mid-market retailer needed their e‑commerce platform, ERP, CRM, and email platform to share data in near real time for orders, inventory, and marketing.
Connecting CRM, ads, analytics, and support into one view.
Orders and inventory were synced in batch overnight; marketing segments were stale and sometimes targeted out-of-stock items. We designed an integration architecture: event-driven sync for orders and inventory, API-led connections between e‑commerce, ERP, and CRM, and a small middleware layer for routing and transformation. We also set up monitoring and error handling so failures were visible and recoverable.
After go-live, order and inventory latency dropped to minutes; marketing segments and triggers now use fresh data, and they’ve reduced manual reconciliation between systems. We documented the architecture and runbooks for their IT team.
- ·Order and inventory sync in minutes instead of overnight
- ·Marketing segments and triggers using fresh data
- ·Documented architecture and runbooks for IT